providing a network of support, advice and consultancy services on all people matters
Liz McQue - Chief Executive
Media Skills - TV/Radio/Press
- Category: Personal/Core Skills
- Date: No current presentations
- Times: 9.30 - 1.30
- Cost: £250 + VAT Members of North West Employers/£325 + VAT for non-members of North West Employers
- Venue: North West Employers, Manchester
APPROACH ALL TYPES OF MEDIA INTERVIEWS WITH INCREASED CONFIDENCE, NO LONGER REGARDING THEM AS 'ALIEN TERRITORY' OR 'THEIR GAME IN THEIR BALLPARK'. YOU WILL UNDERSTAND HOW YOU GAIN THE INITIATIVE IN AN INTERVIEW, INSTEAD OF BEING LED DOWN PATHS OVER WHICH YOU HAVE NO CONTROL. YOU WILL SEE EXPERIENCE YOU CAN ASSERT YOUR OWN CONTROL AND TURN EVEN THE MOST DIFFICULT INTERVIEW TOPICS INTO A POSITIVE OUTCOME.
WHY ATTEND THIS COURSE
* GAIN UNDERSTANDING OF MEDIA AGENDAS
* EXPERIENCE BEING INTERVIEWED BY A BBC BROADCASTER
* LEARN HOW TO 'GET YOUR MESSAGE ACROSS'
* LEARN HOW TO MAINTAIN VIEWER/LISTENER/READER INTEREST
* TECHNIQUES FOR HANDLING DIFFICULT QUESTIONS
* METHODS FOR EXPLAINING UNPOPULAR POLICIES
* TURNING 'NEGATIVES' INTO 'POSITIVES'
STARTING WITH BASIC TECHNIQUES TO GET YOUR MESSAGE ACROSS, WHILE BEING INTERESTING TO YOUR AUDIENCE; PROGRESSING TO PRACTICAL INTERVIEWS FOR TV, RADIO AND PRESS (ACCORDING TO WHICH COURSE IS CHOSEN).
YOU ARE THE INTERVIEWEE, BEING INTERVIEWED BY AN EXPERIENCED BBC TV/RADIO INTERVIEWER WHO ALSO HAS WIDE CONNECTIONS WITH THE PRINTED PRESS.