providing a network of support, advice and consultancy services on all people matters
Liz McQue - Chief Executive
Writing for Websites
- Category: Personal/Core Skills
- Date: No current presentations
- Times: 9.30 - 4.30
- Cost: £130 + VAT Members of North West Employers/£169 + VAT Non-members of North West Employers
- Venue: North West Employers, Manchester
This one day workshop is for all staff who are involved in writing content- articles, editorials and promotional material- for websites
After exploring what does and does not work in terms of website content and presentation, participants produce a page of their own for feedback and discussion.
Objectives
By the end of the workshop participants will be able to:
• Explain what makes a good website
• Say why planning matters
• Write great ‘openings'
• Recognise key ‘do's and don'ts' of writing content
• Avoid jargon and clearly explain the topic
• Bring topics to life and inspire users
• Maximise key word optimisation
• Check content for consistency
• Make good decisions about testing content